The work of designer is to communicate your vision in printed materials or often on the web. Graphic artists mix typography, paper, color, illustration, photo – and style – – to deliver a message to their customers in a business card, logo, brochure, poster, call, book or even a T – shirt. If you don ‘t know Helvetica from a hole in the ground, it’s time to find a designer.
Things that you need
Decide what you need. His new firm needs business cards? A logo would help to establish its presence in the market? You need to get into a new pool of customers? You have a product or service that nobody knows? Graphic design effective lets people know who you are and what you do.
Ask friends for recommendations. Ask if they can recommend a designer working with printers. Or go to the American Institute of graphic artists (aiga.com) and browse lists of designers in your area. Look for website designers to see if your style is appropriate for what you are looking for.
Review the portfolios of designers. To have a notion of how similar to your business is for the type and size of the customers usually work with. When you see something particularly interesting or good, asks what the problem was that you were asked to solve, and how you arrived at this solution?
If you like your work, discuss the project you have done. I hope the designer to ask too many questions about the project and your business.
I asked for a quotation. Some designers are going to bid on jobs at the site. Others will send you a quotation later, which should include an estimate estimate for printing. The rates of conception are in addition to illustration, photography and printing costs (subject to a standard marking of 17.5 per cent), but the designer manages all the elements.
The budget according to the size and complexity of the piece. The work of two colors or black andwhite is cheaper than color. The logos are longer and tend to command very high prices. The real rates are based on the amount of work, but also how big is your company. A new identity for the palace of pretzel Joe will be considerably cheaper than one for the Ford Motor Company.
Hire the designer. Make sure that the contract has all the details of the work, including a print estimate and schedule, before you sign it. Normally, you will pay half of the total amount of the fee to start the work, and the remaining half when it is printed.
Meet and review sketches to determine if the designer is going in the right direction. He or she will take your feedback and refine the concept. You will find several times during the process to keep tightening up the design, until it is completed and printed.